The week at a glance
Two programmes for the APP community run side by side at The Wall. APP Leadership takes place on Wednesday and APP Product runs from Wednesday to Friday. On Thursday and Friday, APP leaders continue at the RetailRunsoniOS City Retreat, which has its own website.
All evening activities are optional. Select a programme to read more.
APP Leadership
One day, one room, with the people who run Apple Premium Partners around the world.
APP leaders face many of the same decisions in very different markets: how to grow profitably, how to keep the customer experience at Apple's standard, how to build strong teams and how to work with Apple and the wider channel. APP Leadership brings those leaders together for a day of open exchange with peers who understand the business from the inside.
The day opens with Ron Johnson, who built the Apple Store, on how Apple Stores and Premium Resellers shaped Apple's global go-to-market strategy. After that, the day belongs to the partners. The APP Leadership Advisory Board chooses the topics, so every session deals with a question leaders are actually asking.
Sessions all day
From the welcome to the close, APP Leadership is one continuous programme of sessions. One room, one group, one day.
Opened by Ron Johnson
The day starts with the man who created the Apple Store, on how Apple Stores and Premium Resellers shaped Apple’s global go-to-market strategy.
Topics leaders asked for
The APP Leadership Advisory Board selects every topic, so each session deals with a decision APP leaders face in their own business.
Peers, not pitches
Sessions are led by partners who share what they tried, what worked and what did not. There are no sales presentations.
APP Product
Three days to shape the future of accessories, with the partners and vendors who drive it.
Accessories are where APPs set themselves apart. APP Product brings purchasing, category and assortment managers from APPs around the world together with selected vendors, to compare strategies, spot assortment opportunities and build partnerships.
Mornings are for content. Sessions run as one shared track, or as two tracks side by side so you can choose what is most relevant to you. Afternoons move to the 400 m² expo, where you meet vendors in pre-arranged 30-minute meetings and see what is coming next.
Sessions every morning, expo every afternoon
Each day of APP Product has the same rhythm. You learn from partners in the morning and do business with vendors in the afternoon.
Sessions
Mornings are for content. APPs and selected vendors share what works in accessories, from attachment and merchandising to product content and new categories.
Some sessions run as one shared track. At other times two tracks run side by side, so you choose what matters most for your role.
Expo and vendor meetings
In the afternoon the 400 m² expo opens. Selected vendors show their latest products and what is coming next.
Each APP gets a schedule of pre-arranged 30-minute meetings with the vendors that matter to them, with time left to walk the floor.
Exact times and sessions will be announced early 2027, once the advisory boards have set the programme.
Propose a talkAfter the programme
All social activities are optional and arrangements are provisional.
