RetailRunsoniOS · City Retreat, Utrecht

Where retail leaders come together to Think Different.

Thursday 4 – Friday 5 March 2027 The Wall, Utrecht, The Netherlands
From stores to stages

This isn't a trade show. It's a working session for retail leaders.

Two days with the leaders who are rebuilding retail around one single source of truth. Every channel, every store, every customer on the same data, with iOS in the hands of the people on the floor.

You will be in a room with the people changing retail: the leaders who decide how stores, channels and teams work together. Together we look at what retail of the future looks like, and what it takes to get there.

See you there,
The RetailRunsoniOS Team

retail floor with iOS devices
The Venue

The Wall, Utrecht. Where Apple retail lives.

Amac, Apple Premium Reseller, hosts the conference at its home: headquarters, flagship store and the biggest Apple Museum in the world, all under one roof. The stage is the Liemès event space, next door.

The Wall, Utrecht, exterior
Amac flagship store
The host · Apple Premium Reseller Amac headquarters and flagship store. The Apple Premium Reseller behind the event, with its head office and flagship store at The Wall. iOS on the store floor, every day.
Apple Museum
The backdrop · Think Different The biggest Apple Museum in the world. The story of how Apple Thinks Different. Product after product, it shows how things changed when someone challenged the status quo, and it challenges you to look ahead: how can we improve retail next?
Liemès event space
The stage Liemès event space. Where both days take place: the opening, both tracks and the Friday breakout sessions. Dinner on Thursday is here too.
AddressProostwetering 9, 3543 AB Utrecht
The Netherlands
From SchipholAbout 30 minutes by train to Utrecht Centraal
To the venueTaxis from the partner hotels · directly on the A2
The Setlist

Two days. One source of truth. One show.

The theme is Unified Commerce: one single source of truth for every channel, with iOS on the store floor. Day one tells the story on two stages. Day two is a morning in three breakout groups with your peers, ending at lunch.

Day one · Thu 4 Mar Two stages. One story.
Featured · Two tracks
Whole room Opening and keynote Welcome by the host, then Doug Stephens on the main stage. 09:00 · Liemès event space
Commercial track The why of Unified Commerce. Retail futures told from the commercial side, and why they only work with one single source of truth. For business, store and e-commerce leaders
Tech track From Frankenstack to one source of truth. Breaking up the monolith, told by the retailers who did it. For IT and architecture leaders
Whole room Dinner together Both tracks back at one table. Lunch is shared too. 19:00 · Liemès, The Wall
Day two · Fri 5 Mar Find your peers. Close at lunch.
Featured · Three breakout groups
Whole room Arrival and coffee Then straight into your breakout group. 08:30
01 Group 1 Starting out Building the case for one source of truth.
02 Group 2 Underway Mid-migration, channels partly connected.
03 Group 3 Almost there Running unified, working on what comes next.
Whole room Lunch together Each group closes in its own session. The day ends with lunch. 12:30

Your group on Friday comes from your answer on the invitation form.

Doug Stephens, portrait
Headliner Opening keynote · Thu 4 Mar · 09:15

Doug Stephens. What retail looks like next.

Doug Stephens is one of the best-known retail futurists in the world. As founder of Retail Prophet, he advises retailers and brands on the forces reshaping their industry, and he is the author of The Retail Revival, Reengineering Retail and Resurrecting Retail.

He opens the conference on Thursday morning with a view of where retail is heading: how customers will shop, what the store is for, and why the retailers that win will run on one single source of truth.

RoleFounder, Retail Prophet
WhenThursday 4 March, 09:15, for the whole room
WhereLiemès event space, The Wall
The Lineup

Top retailers from around the world. Two days. One stage.

Senior leaders from commerce, stores, e-commerce and IT. The people deciding how their business runs on one source of truth, together in one room for two days.

100retail leaders
2days of conference
2tracks on day one, commercial and tech
3peer groups by maturity on day two
Retail leaders joining us
Tapestry logo
Rituals logo
Amac logo
Hunkemöller logo
Douglas logo
Soundcheck

Things you might be wondering.

What's covered?

On us: the full programme on both days, lunches together, the Thursday dinner, and taxis between the partner hotels and the venue. On you: travel and your hotel, which you book at our partner rates through the link we send you.

Can I bring a colleague?

No. This one is invitation only and for the named attendee. We're keeping the lineup tight.

Which track should I choose?

The commercial track is for business, store and e-commerce leaders. The tech track is for IT and architecture leaders. Choose the one closest to your role.

Can I switch tracks during the day?

Yes. Both tracks run side by side on the same schedule, so you can move between rooms at any session change.

How do you decide my group on Friday?

From your answer on the invitation form: Starting out, Underway or Almost there. We place you with retailers at the same point in their journey.

What's the dress code?

Smart casual throughout.

How do I get there?

The conference takes place in the Liemès event space at The Wall in Utrecht, directly on the A2. From Amsterdam Schiphol, the direct train to Utrecht Centraal takes about 30 minutes. Taxis run between the partner hotels in the city centre and The Wall on both conference days.