For vendors
Exhibit at APP Product
Meet the product, purchasing and assortment teams of Apple Premium Partners in a 400 m² expo, open for three days. Participation is curated by the APP Product Advisory Board.
How it works
Sessions, expo and arranged meetings
You join the open morning sessions alongside partners. In the afternoon, partners visit the expo and meet you in organiser-scheduled 30-minute meetings. Friday afternoon is reserved for the open expo and follow-ups. Exact times follow once the programme is set.
Wed & ThuAfternoon expo with scheduled 30-minute partner meetings
FridayOpen expo for follow-ups, closing mid-afternoon
MatchingYou share your partner preferences and priorities. The organiser matches meetings on mutual relevance, availability and existing relationships, with an emphasis on new connections.
On stageSession proposals are welcome and reviewed by the board. No package includes a speaking slot or named partner access, and sales pitches are not accepted.
Packages
Five packages
From a full expo presence to a networking pass without a stand. Booth sizes are approximate and confirmed in the written offer.
Product Platinum4 places
Make room for bigger conversations.The broadest presence at APP Product, with a four-person team and the largest allocation of partner meetings.
Boothapprox. 20 m²
Delegate passes4
Scheduled meetings10
VisibilityTop-tier logo and profile
Product Gold6 places
Build your next partner relationships.A strong expo presence combined with focused partner conversations.
Boothapprox. 12 m²
Delegate passes3
Scheduled meetings8
VisibilityProminent logo and profile
Product Silver6 places
Put your products in the conversation.A focused introduction to the APP community with a carefully selected range.
Boothapprox. 6 m²
Delegate passes2
Scheduled meetings6
VisibilityLogo and profile
Product Bronze8 places
A space of your own on the expo floor.A compact stand where APP teams can see and handle your products.
Boothapprox. 5 m²
Delegate passes2
Scheduled meetings4
VisibilityLogo and profile
Product Networking4 places
Join the conversation. Start a connection.Three days of product insight and networking, without building a stand.
BoothShared table
Delegate passes1
Scheduled meetings0
VisibilityVendor listing
Included in every packageThree-day APP Product access, the open morning sessions, afternoon expo access, lunch and refreshments each day, the Wednesday dinner and Apple Museum visit, and the Thursday dinner, for every full delegate. Also a post-event acknowledgement.
Not includedHotels, travel and transfers; stand construction, furniture and installation; access to APP Leadership and the RetailRunsoniOS City Retreat. Up to two extra passes per vendor are available, subject to capacity, with the same access and hospitality.
Add-ons
Host the moments people remember
Add a hosted moment to your package. Each add-on is exclusive to one sponsor and available to Product tier sponsors only. Platinum and Gold sponsors have first right on the Tuesday partner dinner.
Tuesday 2 March1 available · exclusive
APP Partner Dinner
Welcome Apple Premium Partner leaders at an invitation-only dinner, the evening before the programme begins.
“Hosted by” recognition on the invitation and menu · a short welcome of up to two minutes · two seats at the dinner · logo on place cards
Wednesday 3 March1 available · exclusive
Wednesday Lunch
Lunch on the opening day of the APP programmes, when partner teams, suppliers and organisers come together for the first time.
Branded signage at the lunch area · logo on table cards · a thank-you from the host · logo in the event programme
Wednesday – Friday1 available · exclusive
Event Lanyards
Your logo alongside the event identity on every APP Product and APP Leadership lanyard, worn throughout the event.
Co-branded lanyard design with the event logo · production included · artwork approved by Amac
Building your stand
One stand builder, a limited set of designs
We work with one stand builder for the whole expo in the Liemès event space on the first floor. You choose from a limited set of stand designs, which keeps the floor consistent and the build simple. Booth locations are assigned by the organiser.
Provided
Floor space · standard power · venue internet · a shared meeting table for Networking packages
Through our stand builder
A choice of stand designs to fit your booth · construction and installation · furniture and branding options. Costs are vendor-funded.
You bring
Your products, displays and branding artwork · your team on the stand
Timeline
From November 2026
Request the sponsor pack
Tell us about your brand and the categories you sell to partners.
Rolling
Board review
The APP Product Advisory Board votes on vendor participation.
Within 14 days
Booking and deposit
Sign the written offer. The organiser assigns booth locations.
15 January 2027
Stand choice and delegate names
Choose your stand design with our stand builder, send your branding artwork and your delegate names.
1 February 2027
Meeting preferences
Share your partner preferences and priorities. Diaries are shared in the last week of February.
Tue 2 March, 12:00–20:00
Build-up
Our stand builder sets up the stands. Deliver your products through the goods entrance at The Wall.
Fri 5 March, from 15:00
Breakdown
Collect your products by 19:00. Our stand builder takes down the stands.
Dates may be subject to change. The full exhibitor manual follows after booking.
