Frequently asked questions
What is Retail Think Different?
An invitation-only week hosted by Amac at The Wall in Utrecht, connecting the Apple Premium Partner community with the wider retail world. It combines two programmes: APP Leadership and APP Product. On Thursday and Friday, APP leaders continue at the RetailRunsoniOS City Retreat, which has its own website.
Who can attend?
APP Leadership is for C-level leaders of Apple Premium Partners. APP Product is for their product, purchasing and assortment teams, together with curated vendors.
What does it cost?
Participation is complimentary for invited retailer delegates, including programme meals (excluding breakfast) and transfers between the city centre and the venue. Guests cover their own flights, accommodation and breakfast.
How do I get an invitation?
Amac invites partner companies and retailers directly. If you have not received an invitation yet, fill in the partner form on amac.nl and we will be in touch.
Go to the partner formWhat language is the event in?
All sessions are held in English.
Can I attend more than one programme?
APP leaders attend APP Leadership on Wednesday and then the RetailRunsoniOS City Retreat on Thursday and Friday. Product teams follow APP Product from Wednesday to Friday.
View the week at a glanceWho decides the content?
Two advisory boards of APP representatives select the topics, speakers and vendors for APP Leadership and APP Product.
Meet the boardsAre the evening activities included?
Yes, for invited guests. All evening activities are optional. Vendors are invited to the Wednesday and Thursday dinners.
When does the event end?
All programmes close by 15:00 on Friday 5 March. Please plan your journey home after that time. Optional drinks follow in Amsterdam.
How do I get to The Wall?
From Amsterdam Schiphol, take the direct train to Utrecht Centraal (about 30 minutes) and use our event taxis from the city centre, or take a taxi directly (about 40 minutes). By car, The Wall is directly on the A2.
Getting there in detailWhere should I stay?
We recommend one of our supporting hotels in Utrecht city centre. You can book directly with the hotel, or wait for our booking link, which follows soon.
View hotelsIs transport to the venue arranged?
Event taxis run between the pickup point on Catharijnesingel, near TivoliVredenburg, and The Wall on every event day. If you stay outside the city centre, please arrange your own transport.
How can my brand exhibit?
Request the sponsor pack. The APP Product Advisory Board reviews vendor participation, after which you can book one of four packages.
Exhibit at APP ProductHow do the scheduled meetings work?
On Wednesday and Thursday afternoon, the organiser arranges 30-minute meetings between vendors and partner delegations, based on ranked requests and availability. Relevant new connections take priority.
Can vendors present on stage?
Vendors may propose a session, which the board reviews like any other. Sales pitches and catalogue presentations are not accepted; product demonstrations belong at the expo.
Are hotels included for vendors?
No. Vendors arrange and pay for their own hotels, flights and transfers. The hotel booking link is available to vendors too.