Retail Think Different The APP week · Utrecht 2027 Request invitation
Venue & travel

The Wall, Utrecht

Home to Amac's headquarters, its flagship store and the Apple Museum, the largest museum devoted to Apple. The Wall sits directly on the A2 motorway in Utrecht Leidsche Rijn.

Proostwetering 9 3543 AB Utrecht, the Netherlands
The Wall exterior
At the venue

Everything under one roof

Liemès restaurant
Liemès restaurant, second floor APP Leadership on Wednesday.
Liemès event space
Liemès event space, first floor APP Product sessions and the 400 m² expo.
Apple Museum
Apple Museum Wednesday dinner and visit.
Amac store
Amac store and HQ See the products on the shop floor.
Getting there

From Amsterdam Schiphol to The Wall

Most international guests fly into Amsterdam Airport Schiphol (AMS), about 45 km from the venue. We run event taxis between Utrecht city centre and The Wall every day.

Public transport≈ 50 min
1Take a direct train from Schiphol Airport to Utrecht Centraal. Trains run every 15 minutes and take about 30 minutes.
2Check in to your hotel in the city centre. Our partner hotels are a short walk from the station.
3Take the event taxi from the city-centre pickup point to The Wall.
Tap in and out with a contactless bank card or buy a ticket at NS machines. Plan your trip at ns.nl.
Taxi from Schiphol≈ 40 min
1Follow the signs to the official taxi rank in front of Schiphol Plaza.
2Ask for your hotel in Utrecht city centre, or for The Wall, Proostwetering 9, if you arrive on the day.
3Allow extra time during morning and evening rush hours on the A2 and A12.
Expect a fare of roughly €100–130. Taxis from the airport are at your own expense.
By car≈ 35 min
1The Wall sits directly on the A2 motorway between Amsterdam and Utrecht.
2Navigate to Proostwetering 9, 3543 AB Utrecht.
3Park in parking zone P1, closest to Amac and Liemès.
Parking arrangements for guests will be shared before the event.
Provided by the organiser Event taxis from Utrecht centre Taxis run back and forth between a shared pickup point and The Wall each event day. Anyone staying in Utrecht city centre can use them, not only guests at our partner hotels.
PickupCatharijnesingel, near TivoliVredenburg
Drop-offAmac HQ, The Wall
RideAbout 15 minutes
TimesDeparture times will be shared before the event

Staying outside the city centre? Please arrange your own transport to and from the event. Travel times are indicative.

Map: Utrecht Centraal, pickup point and The Wall

Where to stay

Our partner hotels are all in the city centre, close to Utrecht Centraal and the event taxi pickup point.

View hotels