Speakers

People who have done the work

Retailers, suppliers and thinkers selected by the advisory boards. The full line-up will be announced early 2027.

Announced so far

Your host and keynote

Host Roelof de Rijk CEO, Amac Roelof welcomes guests to The Wall in Utrecht, home to Amac's headquarters, flagship store and the Apple Museum.

Keynote · invited Ron Johnson Creator of the Apple Store As Senior Vice President of Retail at Apple, Ron built the Apple Store and the Genius Bar from the ground up.

More speakers will be announced as the advisory boards complete the programme.

Call for talks

Do you have something interesting to say?

The best sessions come from partners who share what they have tried, what worked and what did not. We invite every APP to propose a talk on a topic they know well. Send us your idea and Luuk will put it to the advisory board.

What we look for

Practical experience from your own business
Honest results, including what did not work
A clear takeaway other partners can apply
No sales pitches

What to send

A working title
Why it matters: what other partners gain from learning this
Who presents: a short bio and a photo of each speaker
The takeaway: the one thing the audience can apply in their own business

How we select

The advisory board reviews every proposal
Talks are judged on relevance, credibility and takeaways
The board may suggest reshaping a talk or combining it with another
We let you know either way

The board is looking for the best mix of talks to get the highest value out of the programme for everyone. So don't feel bad if your talk is not selected.

Email Luuk your topic Events@Amac.nl